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SRM Institute of Science and Technology

Vadapalani Campus

Faculty of Management

in collaboration with

Lincoln University College, Malaysia

and

University of Technology and Applied Sciences, Oman

organizes

​

3rd International Conference on

Reinventing Business Practices, Start-ups, and Sustainability

ICRBSS 2023

​

Theme : Responsible Consumption and Production

Hybrid Mode

2nd - 3rd November 2023
Download brochure here
About

About SRM Institute of Science and Technology

SRM Institute of Science and Technology (formerly known as SRM University) was established in 1985 by the Founder Chancellor, Dr. T.R. Paarivendhar. It is currently operating from Kattankulathur, Vadapalani, Ramapuram, Tiruchirappalli in Tamil Nadu and Delhi NCR Campus, Modinagar, Ghaziabad, Uttar Pradesh campuses with over 55,000 students and 3000 faculty members. It offers a wide range of programs at UG, PG and at Doctoral levels in the streams of Engineering, Management, Medicine & Health Sciences, Law, Science & Humanities and Agricultural Sciences. With 165 MoUs and 60 plus international collaborations, SRM IST offers Semester Abroad Program (SAP) for students. Over 150 students are sponsored to 35 foreign Universities like MIT, Carnegie Mellon, UC Davis, Warwick and Western Australia. SRMIST has been categorized as a “Category 1” University by the Ministry of Human Resources Development (MHRD), Government of India, and has been accredited by NAAC with A++ Grade and placed in top positions in ARIIA Ranking in the academic year 2018-19. SRMIST has been ranked 18 in the University category of the latest NIRF Ranking. SRM IST Vadapalani Campus, Vadapalani Campus of SRM Institute of Science and Technology (formerly known as SRM University) is located in the heart of the metropolitan city of Chennai. It is well connected by road, rail and air. The campus hosts well planned Academic blocks, computer centre, lecture halls, library, laboratories, conference hall, hostel, and a canteen. Campus is enabled with Wi-Fi facility. All class rooms are equipped with centralized Air conditioning, LCD projectors, ergonomically designed seating for students.

About the Faculty of Management (FoM)

The Faculty of Management (FoM) is a constituent unit of SRM Institute of Science and Technology, Vadapalani campus. The FoM, ever since its establishment more than a decade ago, has been successful in setting high standards in teaching and learning pedagogy and fostering an excellent academic environment. The FoM has the distinction of having all faculty members having Ph.D. with experience in the industry and teaching at national and international levels. The FoM runs with a strength of 480 students pursuing MBA in different specialisations and 15 research scholars pursuing Ph.D. FoM launched MBA with specialisation in Banking and Financial Services in the academic year 2023-24. The department organises curricular and co-curricular activities, International Conferences, FDPs at national and international levels, Entrepreneurial development activities, Outreach programs, Programs of Industry and Institution connect, and various student-related activities at regular intervals.

About Lincoln University College, Malaysia

Lincoln University College is one of the premier private institutions of higher education approved by the Ministry of Higher Education and Malaysian Qualifications Agency (MQA- National Accreditation Board). The University College is also crowned with 5 Star ranking by the Ministry of Higher Education, Malaysia in 2017, and has been listed listed among the top nine Malaysian universities according to the Times Higher Education (THE) University Impact Rankings 2019.

About University of Technology and Applied Science, Sultanate of Oman

University Of Technology And Applied Sciences (UTAS) is a public university, functioning with 11 different branches spread over the different parts Sultanate of Oman. It is the largest higher education institution in Oman, catering to over 46,000 students studying Diploma, Advanced Diploma and Bachelor levels, taking a wide range of specializations in the fields of Pharmacy, Engineering, Applied Sciences, Business Studies, Information Technology and the like.

About the ICRBSS-2023

International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like.

Conference Objectives

  • To provide a platform to deliberate the responsible manufacturing practices and consumption patterns and sustainable practices in various functional domains.

  • To facilitate information and knowledge sharing among the industry leaders, academicians, scholars and students fraternity.

  • To sum up the conference discussions and deliberations in the form of proceedings which will be submitted to the stakeholders for suitable follow up actions.

  • To facilitate networking and collaboration of industry - academia towards attaining UNSDG-12, Responsible consumption and production.

Relevance of the 12th SDG

SDG-12 connotes "Responsible Consumption and Production," is one of the Sustainable Development Goals established by the United Nations as part of the 2030 Agenda for Sustainable Development. It calls for more efficient use of resources, reduced waste generation, and the promotion of sustainable practices in production and consumption. This is crucial in addressing environmental challenges such as climate change, biodiversity loss, and resource depletion. Responsible consumption and production can contribute to economic growth by promoting innovation, resource efficiency, and green technologies. Businesses that adopt sustainable practices can also benefit from reduced costs, improved brand reputation, and access to new markets.

Inviting Original Papers for Presentation and Publication

  • We invite unpublished and original conceptual and research papers, working papers, case studies and articles from doctoral thesis for presentation in the conference.

Call for papers

We invite unpublished and original conceptual and research papers, working papers, case studies and articles from doctoral thesis for presentation in the conference.

​

The Topics include but are not limited to the following Sub-Themes

1

Sustainability in Entrepreneurship and Innovation

  • Managing disruptive innovation

  • Entrepreneurship training and development

  • Intrapreneurship

  • Start-up management

  • Digital innovation

  • Business model innovation and sustainability

  • Social innovation and entrepreneurship

  • Technology entrepreneurship

2

Sustainable Marketing Practices

  • Research in marketing and consumer behavior

  • Marketing Mix of Products & Services

  • Customer Relationship Management

  • Marketing Strategy

  • International Marketing

  • Technology and Innovations in Marketing

  • Ethical and environmental Marketing

  • Social media and Digital Marketing

  • Emerging Issues in Marketing

3

Sustainable Practices in Finance and Economics

  • Asset-liability management

  • Investment banking

  • Environmental accounting

  • Risk management and internal control

  • Corporate finance

  • Credit risk modeling and management

  • Foreign exchange markets

  • Mergers and acquisitions

  • Portfolio management

  • Regulations of financial markets

  • Behavioural Accounting and Finance

4

Sustainable Practices in OB and HR

  • Strategic HRM

  • Recruitment and Selection

  • Trends in Training and Development

  • Global HRM

  • Performance Management

  • Creating Human Capital

  • Organizational Development and

  • Diversity and inclusion

  • Change Management

  • Emotional Intelligence

  • Leadership and Management

5

Sustainable Practices in Manufacturing and Operations

  • Industry 4.0 and Industry 5.0

  • Research in Operation Management

  • Operational Excellence

  • Healthcare Operations Management

  • Quality Control and Six Sigma

  • Service Operations

  • Sustainable Operations Management

  • State of the art in Manufacturing

6

Sustainable Practices in IT and Analytics

  • Internet of Things &

  • Business Process Re-engineering

  • Artificial Intelligence

  • Platform Architecture

  • Data Security

  • HR Analytics

  • Marketing Analytics

  • Supply Chain Analytics

Special Theme

 Sustainable Development Goals in Business

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Ms Kuppulakshmi Krishnamoorthy

Global Head, Zoho for Startups.

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Dr Subramani Ramakrishnan

VP, UPS India Tecnology Centre

Important Dates

Submission of Abstract

Acceptance Notification

Submission of Full Paper

Registration&Payment of fee

:  15 October, 2023

:  17 October, 2023

:  20 October, 2023

:  25 October, 2023

Publication

All the papers will be published in the conference proceedings by a leading national publisher with ISBN number (soft copy). The article processing charge per paper will be Rs.1000/- Selected reviewed and accepted papers will be published in Atlantis press conference proceedings, part of Springer Nature group. The article processing charge per paper will be Rs.9000/-

Guidelines for papers Submission & Presentation

The submitted research paper should be an original and unpublished work. The papers below 15% similarity (excluding references) will be considered for publication. The original submissions can be made in English as Conceptual papers, Empirical Research papers, Case studies, Work-in-progress and Doctoral colloquium papers.

​

  • Recommended length of the abstract should be between 200 - 300 words.

  • Recommended length of the research paper should be between 3000 - 6000 words.

  • Tables, illustrations, charts, figures etc. should be clearly numbered and duly acknowledged.

  • Sources of the data need to be given below each table.

  • One of the registered manuscript authors need to do the presentation (Virtual or in person)

 

The authors are requested to

send the papers to:

icrbss2023@srmist.edu.in.​

Registration

Registration fee for industry delegate/ academician/ research scholar/ student with publication in Springer Nature Conference Proceedings (subject to approval by scientific committee): Rs 9,000. Registration fee with ISBN Publication (soft copy) for different categories of participants has been provided below:

​

Full paper publication in ISBN (soft copy) up to three authors will be Rs.1000/-

  • Industry/corporate delegate

  • Academicians

  • Research Scholars

  • Students

: Rs.1500 (US $75-International)

: Rs.1000 (US $50-International)

: Rs.750 (US $40-International)

: Rs.300 (US $20-International)

Payment Details

Name of the Bank

Name of the Account

 

Branch

Account Number

IFSC Code

:  City Union Bank

:  Dept of MBA, SRM University,

   Vadapalani

:  Tambaram West

:  500101011068171

:  CIUB0000117

Chief Patrons

Dr. T. R. Paarivendhar

Chancellor

SRM Institute of Science and Technology

​

Dr. Ravi Pachamoothoo

Pro- Chancellor (Administration)

SRM Institute of Science and Technology

​

Ms. Harini Ravi

Correspondent

SRM Valliammai Engineering College SRM Arts & Science College

Patrons

Dr. C. Muthamizchelvan

Vice Chancellor

SRM Institute of Science and Technology

​

Dr. S. Ponnusamy

Registrar

SRM Institute of Science and Technology

Co-Patron

Dr. S. Ramachandran

Group Director-Academics

SRM Institute of Science and Technology

Chairperson

Prof. Dr. V. Sasirekha

Dean, FoM, SRMIST, Vadapalani

Conference Convenor

Dr. Praseeda C

HoD, FoM, SRMIST, Vadapalani

Conference Co-Convenors

Dr. N Meena Rani

Associate Professor, FoM,

SRMIST, Vadapalani

​

Dr. Catherine S

Assistant Professor, FoM,

SRMIST, Vadapalani

Scientific Advisory Committee

  1. Dr Poonam OBEROI, Professeure Associée, Pôle Marketing, France.

  2. Dr. Kamalanabhan. T.J. IIT Madras, Chennai.

  3. Dr. Senthil Arasu, NIT Trichy, Trichy.

  4. Dr. Daniel Inbaraj, IIM Raipur, Raipur.

  5. Dr. Deepak Chandrasekhar, IIM Bangalore.

  6. Dr. Ramachandra. K, Maharani Cluster University, Bangalore.

  7. Dr. Valliappan.M, University of Technology and Applied Sciences, Oman.

  8. Dr. Juhaina Hamood Al Aisari, University of Technology and Applied Sciences, Oman.

  9. Dr. Nirmala Roy, Faculty of HRM, University of Technology and Applied Sciences, Oman.

  10. Dr Nidaa Nasser Said Al Subhi, University of Technology and Applied Science, Oman.

  11. Dr. Mary J Metilda, Christ (Deemed to be University), Bannerghatta Campus, Bangalore.

  12. Dr. Roshni James, Xavier Institute of Management and Entrepreneurship, Bangalore.

  13. Dr. Vijayalakshmi Iyengar, Lal Bahadur Sastri Institute of Management, New Delhi.

  14. Dr. KVSN Jawahar Babu, Vikrama Sinhapuri University, Nellore.

  15. Dr. R. Magesh, Professor/Head, Anna University, Chennai.

  16. Dr. N.V.Suresh, Vice Principal, ASET College.

  17. Dr. A.R. Krishnaraj, SRMIST, Kattankulathur, Chennai.

  18. Dr. Deepa Rajesh, AMET Deemed to be University, Chennai

  19. Dr. Harindranath RM, SRM Institute of Science and Technology, Vadapalani, Chennai.

Our Media Partner

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Our Sponsors

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Our Ranking

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Registrations
Contact

Contact for Registration Queries

  1.  Dr. N Meena Rani, Associate Professor, Mob: 9448667520; meenaran@srmist.edu.in

  2.  Dr. Catherine S, Assistant Professor, Mob: 9940069747; cathrins@srmist.edu.in

  3.  Ms. Darshini.S, Research Scholar, Mob: (+91-6369630122).

  4.  Ms. Bala Aishwarya, Research Scholar, Mob: (+91-9677049771).

  5.  Ms. Mrinalini.R, 3rd Sem, MBA, Mob: (+91 90803 47156).

  6.  Mr.Thangapandi.P, 3rd Sem, MBA, Mob: (+91 97101 67912).

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